Emporia Shopping Centre is the heart of Malmö and they wanted to reconnect with their shoppers. They needed a brand refresh through a
combination of in-store, outdoor and TVC campaigns.
We wanted to position Emporia as the place to feel welcome, the place to shop, the place to be.
We were asked to create an engaging fashion week campaign and decided to celebrate all the unique traits that makes us beautiful just the way we are. Emporia, the place to BE-YOU-TIFUL! We invited the public to the competition to become Emporia’s Spring Fashion models and walk the catwalk at the in-store fashion show.
CONCEPT · IDENTITY · OUTDOOR · TVC · SOME CONTENT · EVENT · IN-STORE VISUALS
OUR CAMPAIGN MODELS EACH
HAD A UNIQUE BEAUTY MARK
NOSE, EARS, TEETH OR BRACES
Emporia guests participated in the contest and got to walk as models at the Emporia Fashion Week show.
Johannes Sjöberg & Yellow