Microsoft wanted to communicate the fact that we are all at risk of being hacked. No matter if you are a business or an individual; due to human error. But how do you make a very tech and intangible product relatable and human? As part of the campaign, an exhibition was created as a space to interact with Microsoft’s audience. The exhibition consisted of 12 artworks about what can go wrong when machines and humans interact. And so the dialogue began.
ARTISTIC CONCEPT · IMAGE CREATION · EXHIBITION
A SERIES OF 12 ART PIECES
BOTH INSTALLATION AND
The exhibition got media coverage
and still travels the world, sharing the message.
Sanne Frank, Josephine Löchen, Marvelous.