MICROSOFT

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BECAUSE WE ARE ONLY HUMAN

Microsoft wanted to communicate the fact that we are all at risk of being hacked. No matter if you are a business or an individual; due to human error. But how do you make a very tech and intangible product relatable and human? As part of the campaign, an exhibition was created as a space to interact with Microsoft’s audience. The exhibition consisted of 12 artworks about what can go wrong when machines and humans interact. And so the dialogue began.

ARTISTIC CONCEPT · IMAGE CREATION · EXHIBITION

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A SERIES OF 12 ART PIECES
BOTH INSTALLATION AND
PHOTOGRAPHIC PIECES

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ARTWORK TITLED
“New Cashmere sweater washed at 90°Ct”

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ARTWORK TITLED
“Printer ink on hands”

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ARTWORK TITLED
“Paper sheet misplaced in printer”

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ARTWORK TITLED
“IRON BURN ON SILK DUVET”

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ARTWORK TITLED
“Water tap left open by upstairs neighbour”

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ARTWORK TITLED
“Pile of papers left on car roof”

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ARTWORK TITLED
“Hair burnt by straightener”

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ARTWORK TITLED
“Package handled by courier service”

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ARTWORK TITLED
“Phone lost at the beach”

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ARTWORK TITLED
“Bread slices burnt by toaster”

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ARTWORK TITLED
“Bread slices burnt by toaster”

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The exhibition got media coverage
and still travels the world, sharing the message.

COLLABORATORS:

Sanne Frank, Josephine Löchen, Marvelous.

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