DDB and Royal Unibrew created the product Tempt Cider together. At first glance the design looks sweet and innocent but when you look closer you’ll find little intriguing secrets. When you looked through the small keyhole on the back label on the bottles, you could read the hidden message: I have a secret - temptcider.com At the website you could read and post your own secrets. Tempt Cider is made for the curious.
CONCEPT · NAMING · LOGO · BRAND IDENTITY · PACKAGING DESIGN · WEB DESIGN · ACTIVATION · TVC
A SERIES OF CAN
AND BOTTLE DESIGNS
We invited our audience to share their secrets
on the Tempt Cider campaign website.
DDB & Spoiled Productions,
Johannes Bøjesen, Jan Gleie.